Make your resolution count in 2025
Your monthly gift could help a vulnerable child feel the magic of childhood.
We know you believe every child deserves to feel magic, every day. But as we write our resolutions and look forward to the year ahead, the 4.3 million UK children still living in poverty will be facing a darker, colder start to 2025. Just as we enter the coldest two months of the year.
Last year, incredible people like you helped us be there for 687,755 UK children, young people and families, through 372 services. Vulnerable children and families given hope and support, because of your amazing generosity.
687,755
We helped 687,755 children and families in 2023/24
372 services
We run 372 services in local communities across the UK
150 years
We’ve been helping children for more than 150 years
Regular donations help us plan for the future – making sure we can be there whenever vulnerable children need our vital services. Paying heating bills to stop a child being cold. Putting food on the table so children don’t go hungry. Even the smallest amount can make a huge difference to a child’s start in life.
That's why we're asking if you would consider becoming a Secret Santa throughout the year and giving a small monthly gift to help give children the essentials they deserve. Every day of the year.
We’re lighting up the UK with Secret Santas
Every time a donation is made, a star can be added to our map
Total donations
£1603564
Secret Santas
36358
Your virtual gift is a donation that helps us support vulnerable children, young people and their families in the UK.
85p of every £1* we spend goes directly towards helping children, young people and their families. We make sure that every penny you donate goes where it will have the greatest impact on children’s lives. Donations from this campaign will be unrestricted and used by Action for Children for its general charitable purposes. That means they’re not spent on one project or one specific area of the UK, but where the need is greatest. Some of our unrestricted funding goes towards essential management and administration costs to make sure funding can reach the children and families who are most in need of support.
*Figure based on audited 2023/24 charity accounts that exclude subsidiary companies like commercial nurseries.
