How Ella's Kitchen are supporting vulnerable little ones this Christmas

In December 2022, we were thrilled to launch a three-year partnership with leading organic baby and toddler food brand, Ella's Kitchen.

We’ve had a brilliant first year in partnership. With a shared goal of making sure that every little one is safe, happy and never hungry, Ella’s Kitchen are generously supporting work across all four of Action for Children’s core service areas.

Throughout our first year together, Ella’s Kitchen have been supporting us through fundraising, amplifying our voice through campaigns with their customers and collaborating with us on policy and campaigns work.

Committed to improving the lives of vulnerable children living in poverty across the UK, Ella’s Kitchen will be supporting our Secret Santa campaign this Christmas.

As well as sharing the campaign with their customers, employees, suppliers and stakeholders, they have launched two festive fundraising initiatives to help us reach even more vulnerable little ones and families. Here’s how you can get involved:

From November until Christmas, you can head to the baby food aisle in your local supermarket and grab a limited edition pack of Ella’s Kitchen ‘Rudolph’s sweetcorn + carrot melty sticks’ for a child in your life. 30p from each pack sold will be donated to Action for Children to support our work with vulnerable little ones and families.

On their online store, Ella’s Kitchen have launched a ‘round up’ checkout donation function. From 1st November until Christmas, customers can round up their shopping basket to the nearest pound, with all donations supporting Action for Children’s work.

Much like Action for Children, Ella’s Kitchen want to create a future where every little one gets the best start in life. For children growing up in poverty, many won’t have the basics of food and warmth. That's why we are proud to be supporting Ella’s Kitchen with their #5ForUnder5s campaign calling on political parties to commit to ending child poverty by 2040.

If you'd like to find out more about this year's Christmas campaign, head to our Secret Santa page and you could help a vulnerable child feel the magic of Christmas.