Why become a charity Secret Santa in 2024
By being a Secret Santa, you could help a vulnerable child feel the magic of Christmas. Children across the UK need a charity Secret Santa like you.
Christmas should be a time of festivity and joy. Hanging stockings. Sharing festive food. Presents under the tree. It’s a time for children to feel loved and make memories that last a lifetime.
But for vulnerable children across the UK, Christmas is anything but magical. No stockings. No presents. No festive food - maybe no food at all. That’s why we’re asking you to become a charity Secret Santa. Because with your help, we could put the magic back into Christmas for vulnerable child.
It was coming up to Christmas and they didn’t have heating in the house, they didn’t have food in the cupboards. There was no magic.
Sian, Family support worker
Right now, there are 4.3 million children living in poverty in the UK. That’s 100,000 more than in 2022/23. And 30% of all children.
It’s easy to think that poverty happens elsewhere. But it’s affecting children in your community. For many, Christmas is just another day of empty cupboards and putting on an extra jumper to keep warm. And wondering why their friend got presents and they didn’t.
At Action for Children, we have over 2,500 frontline workers supporting children every day. We’ve seen children without a bed sleeping on the floor with just blankets. Families phoning us crying because they have no money to feed their children. It’s relentless. And it doesn’t stop because it’s Christmas.
But we also see the incredible difference your support makes.
Many children will wake up on Christmas to no stockings. No presents. No festive food. Your gift could change this.
In the run up to Christmas, support worker and single parent *Helen was struggling to make ends meet. Thanks to the generosity of our supporters, we were able to help.
Action for Children stepped in with food vouchers and money to buy *Alex a winter coat...
“It was perfect timing. I literally had nothing". "I felt so bad that *Alex just had this thin coat and it was getting colder. With the money I was able to buy him a really warm coat.”
Food vouchers also made all the difference to the family...
“I was crying and stressed, if I hadn’t had the money from Action for Children then Christmas would have been ruined.”
*Helen, who received help from Action for Children
“The vouchers meant I could just do a massive Christmas shop, I got crackers, a leg of lamb, just beautiful. It all really made such a difference. I can still have low moods at times but Christmas, that really lifted my spirits and to see my son happy and so excited about his new coat and our special dinner, that was lovely.”
*Names have been changed to protect identity.
Donate and you could help a vulnerable child feel the magic of Christmas.
Becoming a Secret Santa is easy. You can donate directly to our appeal via our website at Be a Secret Santa or choose a virtual gift such as warm winter clothes and bedding or a trip to visit santa.
It was coming up to Christmas and they didn’t have heating in the house, they didn’t have food in the cupboards. There was no magic.
Sian, Family support worker
By becoming an Action for Children charity Secret Santa this year, you could help give a vulnerable family a Christmas as special as Helen and her children's. You could give a vulnerable child the essentials of a hot meal or a special present just for them.
Last year, your generous support helped us be there for 687,755 children, young people and families in the UK, through 372 services. Vulnerable children and families given hope and support, because of amazing people like you.
Childhood is short and precious. There isn’t long to make happy memories. That’s why we need your support now.
You could help put the magic back into a vulnerable child’s Christmas by becoming a Secret Santa.
