Philanthropy
4.3 million children live in poverty the UK. Last year, Action for Children supported over 687,755 children, young people and families. But we can do more.
Supporters like you, who give £5,000+ per year, are the reason we can protect more children from abuse and neglect. We can make sure they have safe and loving homes, and help them have healthy minds to take on the modern world. We can do this before their chance of a happy childhood disappears in the blink of an eye.
We know how personal your generosity is, and we’ll take a tailored approach to bring you closer to the change you want to see in the UK.
Become an Action for Children philanthropist and you’ll be part of a movement driving change for the UK’s most vulnerable children.
As a member of the Action for Children family, we can offer you:
A chance to make a difference
We’ll show the impact of your support through tailored reports and updates. You’ll hear the stories and experiences of children and families who have benefitted from your generosity.
You can also meet our Ambassadors, front-line staff, and Senior Leadership Team to bring to life the stories of the children and young people we support.
A personalised experience
We’ll show the impact of your giving in the way that you want, as often as you want.
Some of the ways we keep in touch are:
- Quarterly updates from our Senior Leadership Team, and the chance to hear first about major new initiatives.
- Breakfast briefings and the opportunity to ask questions and share your views.
- Invitations to exclusive events where you can hear from inspirational speakers and network with like-minded people.
- Face- to-face meetings or phone calls with a dedicated relationship manager.
- Opportunities to include family members in your philanthropy
Join the Action for Children Family today.
We’ll work with you to:
- Understand your motivations and interests.
- Share where there's the most critical need.
- Recommend where you can have the most impact.
Some of our most urgent needs are:
Flexible funding
Child poverty rates are the worst our frontline staff can remember. The UK is facing a perfect storm of increasing prices, soaring bills and tax rises. As well as this, funding for essential children’s services and welfare support are being drastically reduced.
Last year, we reached children, young people and families through hundreds of local services across the UK, as well as in schools and online.
Flexible funding is the key to helping us provide more effective support. It gives us the ability to meet unmet needs, pilot new approaches, campaign to secure lasting improvements for children and young people, and support innovation. It also covers the essential running costs of the organisation.
Parent Talk
The cost of living crisis and the Covid-19 long road to recovery has disrupted the lives of families across the UK. Leaving many parents feeling desperate and alone.
Parent Talk is an award-winning online platform, which offers free, down-to-earth advice for parents of children aged 0-19. Parents can browse articles or talk 1:1 to a parenting coach via live chat.
Parent Talk in numbers
Parent Talk scaled up rapidly to respond to the increased need for support during the Covid-19 pandemic.
In 2023/24, we supported 468,786 parents. Parents are telling us that the service really helps:
- 99% of users rated the support received on 1:1 as 'good' or 'amazing'.
- 84% of users found the article advice on the website useful.
- 87% of users were able to find what they were looking for.
- 79% of users felt supported after accessing the articles.
Joanna Miskin, Parent Talk Coordinator said: "[Parent Talk] is more than just parenting advice. It’s a reassuring and listening ear, often in desperate moments. This can result in calmer, empowered parents and therefore a calmer and more stable home for their children."
The Blues Programme
Young people today – particularly the most vulnerable – are under enormous pressure. Challenges at home, in school and online are fuelling a growing crisis in mental health.
The Blues Programme tackles the early signs of mental health issues. The programme helps 13- to 19-year-olds build resilience and reduces low mood, depression, and anxiety. Really importantly, it gets teenagers talking.
The impact of Blues
Blues runs in schools, colleges, sixth forms, as well as community settings. It was first delivered by Action for Children in 2017. Last year, we reached almost 8,000 young people through The Blues in 2023/24. 75% said they had increased confidence, 73% increased self-esteem, and 81% were now able to talk about their mental health and wellbeing. 98% would recommend the service to a friend.
More than 6,000 children and young people completed the Bouncing Back programme in 2023/24. 94% said they have more confidence, and 93% had more ability to cope in stressful situations.
Kara, Young Persons Mental Health Practitioner said: "When we have delivered the Blues Programme and Bouncing Back, the feedback from the young people has been amazing and we can see how grateful they are for us being there and providing them with the programmes."
Interested in supporting our life-changing programmes?
For Jacky, one of our most generous long-term supporters, philanthropy has been a family affair. Inspired by her father, who supported Action for Children, Jacky has carried on his legacy by supporting our work through his trust.
Her father experienced poverty in his own childhood, so understood the importance of helping families through difficult times. Jacky shared this view, having worked in teaching, youth and community work.
"I am delighted to have seen, first hand, some of the projects and work that our investment has helped to fund," says Jacky. "The staff at Action for Children have been very helpful and good at maintaining communication. I have always been exceptionally impressed with their commitment and passion."
Ready to be the change? Contact our Philanthropy Team.
